Bryshere Gray preforming at the Teen Choice awards.
Ever since Glassing started posting images on its Instagram page of Gray sporting its sunglasses, the Italian company has been attracting 1,000 new followers daily. Prior to that, “we’re not popular in the U.S. at all,” said Ilaria Campanale, Glassing’s marketing manager. One image of Gray in the brand’s GP1 style spurred Collin Courter to quickly jot a message, sans proper punctuation, to Glassing: “Hey I live in America and am interested in your sunglasses how do I buy?”